Managed Print Expansion Target NER Data Products for bundled managed print solutions, leveraging their established presence in data center optimization to cross-sell comprehensive print infrastructure management and device lifecycle services.

Cloud and Security Position cloud-based infrastructure optimization alongside security and compliance offerings, emphasizing AWS and Cloudflare integrations to address scalability, reliability, and threat protection for enterprise clients.

SMB to Mid-Market Growth With a 51-200 employee base and revenue in the hundreds of millions, pursue mid-market opportunities that benefit from scalable data center and IT services, aligning pricing and SLAs to rapid deployment and measurable ROI.

Analytics and Monetization Capitalize on expertise in analytics tools and digital advertising tech to offer data-driven optimization services, such as usage analytics, reporting dashboards, and monetization of hybrid IT environments.

Competitive Positioning Differentiate by highlighting experience with large-scale, regulated data services similar to peers (Equifax, TransUnion, Experian) to win opportunities requiring governance, compliance, and enterprise-grade reliability.