Digital workflow Leverage NEOLab's emphasis on full-service digital options including intraoral scans, 3D printing, digital study models, digital archiving, and free online script management software to position complementary software partnerships, training, and onboarding services that shorten practice adoption time.

Fast turnaround Capitalize on their three-day in-lab turnaround to upsell expedited processing, premium material options, and strategic service level agreements for high-volume orthodontic practices seeking reliable, rapid delivery.

Wide appliance catalog With over 150 appliance types available, target multi-clinic practices and group buyers with bundled procurement programs, volume discounts, and custom automation to streamline ordering across multiple locations.

Quality and innovation Position complementary materials, finishing services, and add-on technologies that align with their reputation for reliability and innovation, such as advanced materials, finishing options, or digital workflow consulting packages.

SMB growth potential As a smaller firm with revenue in the low-to-mid seven figures, pursue partnerships that scale with growth, including reselling programs, white-label options, and collaboration on marketing initiatives to boost brand reach and patient acquisition.