North American Retail Target North American retailers and distributors in the home fragrance and hospitality segments to expand B2B distribution beyond current direct e-commerce, leveraging Yummi candles and ThermoGlow product lines.

Hospitality Focus Position as a supplier for hotels, restaurants, and event venues with bulk chafing fuel and candle programs, offering private labeling or co-branding opportunities to increase wholesale orders.

Multi-Brand Upsell Cross-sell Yummi candles with LiquidGlow cartridges and ThermoGlow chafing fuel to existing wholesale customers, creating bundled SKUs for seasonal campaigns and hospitality procurements.

Digital Discovery Leverage current web and analytics tools to optimize retailer and distributor acquisition, using targeted content and SEO to boost B2B lead generation and track conversion paths.

Growth Readiness Highlight mid-market scale potential given revenue range and peer benchmarks; propose channel partnerships, regional distributors, and showroom-style outreach to accelerate sales growth while maintaining craft-brand positioning.