Needle Email Format

Software DevelopmentUtah, United States11-50 Employees

Needle, based in Lehi, Utah, provides software that enhances e-commerce customer experience by connecting shoppers who need assistance with trained brand advocates who engage visitors through real-time online chat. The platform identifies customers in real time who may require help and pairs them with advocates who have first-hand product knowledge and a passion for the brand. This approach aims to build trust, improve satisfaction, and drive increased sales and long-term customer value for businesses.

Its target market comprises e-commerce brands seeking to improve conversion and loyalty through human-assisted interactions at the point of need, supported by on-brand advocates. In August 2020, Needle was acquired by Stagefund, a turnaround venture fund.

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