AI Enabled EEG Leverage Natus recent launch of autoSCORE analysis tool integrated into BRAIN QUICK software to position advanced AI-supported EEG interpretation as a value-add for neurology departments and research centers across Europe and international markets.

Expanded Neurodiagnostics Capitalize on the Holberg EEG acquisition by Natus in 2025 to offer end-to-end neurodiagnostic solutions, emphasizing expanded capabilities, faster workflows, and AI-assisted diagnostics to universities and hospitals seeking modernized EEG workflows.

EMG Leadership Promote the latest Natus Elite EMG software as a premium platform for nerve and muscle diagnostics, targeting clinics and hospital networks expanding their EMG services and requiring reliable, scalable software updates.

Strategic Hiring & Board Engage with Natus Sensory leadership hires and board additions to align joint go-to-market strategies, propose collaborative pilots, and target key accounts in hearing, balance, and neurodiagnostics segments.

Growth through AI Position the company’s AI-focused acquisitions and integrations (such as the Holberg EEG and autoSCORE) as differentiators to pursue hospital systems prioritizing AI-enabled diagnostic accuracy and efficiency in neurodiagnostic workflows.