Insights

Growth Opportunity Small, fast-growing start-up with recent $1M funding and revenue between $1M-$10M presents a ripe up-sell opportunity to accelerate distribution, especially in natural and specialty retailers seeking innovative spreads.

Product Differentiator Unique olive oil based peanut butter and almond butter with minimal added sugar and a distinct texture offers a compelling story for health-conscious consumers and retailers looking for differentiated pantry staples.

Channel Readiness Existing multi-channel presence including Shopify, PayPal, Apple Pay, and social tech stack indicates readiness for direct-to-consumer campaigns and wholesale integrations, enabling rapid cross-channel sales plays.

Expansion Potential Distribution in nearly 700 stores suggests momentum in brick-and-mortar retail; partnerships with regional grocers and health-food chains could scale presence and improve shelf space for new flavors.

Strategic Partnerships Funding and growth signals, combined with a family-led narrative and unique product positioning, create openings for co-branded promotions, private-label opportunities, or collaboration with complementary snack brands.

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Natural Way Food Group Tech Stack

Natural Way Food Group uses 8 technology products and services including Facebook Pixel, Shopify, Microsoft 365, and more. Explore Natural Way Food Group's tech stack below.

Natural Way Food Group's Email Address Formats

Natural Way Food Group uses at least 1 email format:
Natural Way Food Group Email FormatsExamplePercentage
First@naturalwayfoodgroup.comJohn@naturalwayfoodgroup.com
100%

Frequently Asked Questions

What is Natural Way Food Group's official website and social media links?

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Natural Way Food Group's official website is naturalwayfoodgroup.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Natural Way Food Group generate?

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As of September 2026, Natural Way Food Group's annual revenue is estimated to be $1M - $10M.

What is Natural Way Food Group's NAICS code?

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Natural Way Food Group's NAICS code is 311 - Food Manufacturing.

How many employees does Natural Way Food Group have currently?

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As of September 2026, Natural Way Food Group has approximately 7 employees across 3 continents, including North America, Asia and Europe. Key team members include Co-Founder Of Natural Way Food Group: A. S. Explore Natural Way Food Group's employee directory with LeadIQ.

What industry does Natural Way Food Group belong to?

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Natural Way Food Group operates in the Food and Beverage Manufacturing industry.

What technology does Natural Way Food Group use?

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Natural Way Food Group's tech stack includes Facebook Pixel, Shopify, Microsoft 365, Klaviyo, Mautic, Apple Pay, PayPal and Venmo.

What is Natural Way Food Group's email format?

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Natural Way Food Group's email format typically follows the pattern of First@naturalwayfoodgroup.com. Find more Natural Way Food Group email formats with LeadIQ.

How much funding has Natural Way Food Group raised to date?

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As of September 2026, Natural Way Food Group has raised $1M in funding. The last funding round occurred on Jan 25, 2021 for $1M.

When was Natural Way Food Group founded?

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Natural Way Food Group was founded in 2017.
Natural Way Food Group logo

Natural Way Food Group

Food and Beverage ManufacturingArkansas, United States2-10 Employees

Natural Way Food Group is a food and beverage manufacturer based in Fayetteville, Arkansas, founded in 2017 by the Simkins brothers who started with a family recipe for chocolate covered peanut butter. The company produces peanut butter and almond butter made with olive oil and with minimal added sugar, offering a texture described as a blend between smooth and crunchy. Its product line includes several flavors such as Original, Honey, Chocolate Swirl, Coffee, and Pumpkin Spice, and aims to bring new and enjoyable items to the market. The company serves a broad retail audience, with products available in nearly 700 stores and online, positioning itself in the specialty and natural foods segment of the food industry. Team size is small, reflecting a focused operation, and the business has pursued growth initiatives in the Arkansas region as part of its market expansion.

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
2017
Employees
2-10

Section iconFunding & Financials

  • $1M

    Natural Way Food Group has raised a total of $1M of funding over 1 rounds. Their latest funding round was raised on Jan 25, 2021 in the amount of $1M as a Seed.

  • $1M - $10M

    Natural Way Food Group's revenue is estimated to be in the range of $1M - $10M

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