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Insights

Premium Pet Nutrition Target retailers and distributors focusing on premium pet food by highlighting Natural Balance’s commitment to nine-contaminant testing, Buy With Confidence program and veterinarian-recommended status to differentiate in the premium segment.

Product Innovation Leverage recent launches such as Ultra Protein line, Ultra Protein Shreds with Organ Chunks, and new solutions announced at Global Pet Expo to upsell retailers with expanded wet and dry formats and novel textures appealing to diverse pet diets.

Awards & Reputation Highlight recognition from Pet Innovation Awards and strong brand campaigns like THAT’S GOOD SH*T to build credibility with retailers and pet parents, driving co-marketing opportunities and premium shelf placement.

Strategic Events Capitalize on participation in Global Pet Expo and related press coverage to secure appointment-driven introductions, show launches to key buyers, and rapid distribution discussions with independent stores and Petco.

Growth Potential With a revenue range of 50M-100M and a growing suite of products, pursue partnerships in multi-brand or exclusive SKU arrangements, channel expansion into international markets, and targeted campaigns in premium pet specialty segments.

Similar companies to Natural Balance Pet Foods, Inc.

Natural Balance Pet Foods, Inc. Tech Stack

Natural Balance Pet Foods, Inc. uses 8 technology products and services including Linkedin Insight Tag, PriceSpider, MySQL, and more. Explore Natural Balance Pet Foods, Inc.'s tech stack below.

  • Linkedin Insight Tag
    Analytics
  • PriceSpider
    Customer Data Platforms
  • MySQL
    Database
  • Font Awesome
    Font Scripts
  • Element UI
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

Natural Balance Pet Foods, Inc.'s Email Address Formats

Natural Balance Pet Foods, Inc. uses at least 1 format(s):
Natural Balance Pet Foods, Inc. Email FormatsExamplePercentage
First.Last@naturalbalanceinc.comJohn.Doe@naturalbalanceinc.com
66%
FirstL@naturalbalanceinc.comJohnD@naturalbalanceinc.com
32%
First@naturalbalanceinc.comJohn@naturalbalanceinc.com
2%

Frequently Asked Questions

What is Natural Balance Pet Foods, Inc.'s official website and social media links?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc.'s official website is naturalbalanceinc.com and has social profiles on LinkedIn.

How much revenue does Natural Balance Pet Foods, Inc. generate?

Minus sign iconPlus sign icon As of July 2026, Natural Balance Pet Foods, Inc.'s annual revenue is estimated to be $50M - $100M.

What is Natural Balance Pet Foods, Inc.'s SIC code NAICS code?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc.'s SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 311 - Food Manufacturing.

How many employees does Natural Balance Pet Foods, Inc. have currently?

Minus sign iconPlus sign iconAs of July 2026, Natural Balance Pet Foods, Inc. has approximately 82 employees across 4 continents, including North AmericaSouth AmericaAsia. Key team members include Chief E-Commerce Officer: N. M.Vice President Of Sales: D. H.Co-Founder: D. H.. Explore Natural Balance Pet Foods, Inc.'s employee directory with LeadIQ.

What industry does Natural Balance Pet Foods, Inc. belong to?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc. operates in the Food and Beverage Manufacturing industry.

What technology does Natural Balance Pet Foods, Inc. use?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc.'s tech stack includes Linkedin Insight TagPriceSpiderMySQLFont AwesomeElement UIJSON-LDTailwind CSSGoogle Analytics.

What is Natural Balance Pet Foods, Inc.'s email format?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc.'s email format typically follows the pattern of First.Last@naturalbalanceinc.com. Find more Natural Balance Pet Foods, Inc. email formats with LeadIQ.

When was Natural Balance Pet Foods, Inc. founded?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc. was founded in 1989.
Natural Balance Pet Foods, Inc. logo

Natural Balance Pet Foods, Inc.

Food and Beverage ManufacturingCalifornia, United States51-200 Employees

Natural Balance Pet Foods, Inc. is a mid-sized pet foods manufacturer based in San Diego, California. The company emphasizes authentic nutrition designed to support an effortless, trusted daily feeding routine for pets and their caregivers. Each batch is tested for nine known contaminants, with results accessible online through the Buy With Confidence program. Its catalog offers more than 200 options and the products are sold through pet specialty retailers, including Petco and independent shops, in the US and internationally.

The brand's customer base consists of pet parents seeking premium nutrition and a straightforward feeding experience. In March 2026, Natural Balance announced a new range of solutions at the Global Pet Expo.

Section iconCompany Overview

Website
naturalbalanceinc.com
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1989
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M - $100M

    Natural Balance Pet Foods, Inc.'s revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Natural Balance Pet Foods, Inc.'s revenue is estimated to be in the range of $50M - $100M

Company Leadership

  • Stylized image of a person
    N. M.
    Chief E-Commerce Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. H.
    Vice President Of Sales
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. H.
    Co-Founder
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. V.
    Owner
    Phone icon
    Mobile Phone
  • Stylized image of a person
    H. E.
    Owner
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    N. M.
    Chief E-Commerce Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. H.
    Vice President Of Sales
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. B.
    Sales Director Western Canada
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. M.
    Director, S&op
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. B.
    Sales Director Eastern Canada
    Phone icon
    Mobile Phone

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