Industry Influence Leverage NRF’s position as the world’s largest retail trade association to access broad retailer networks, policy makers, and industry events for targeted outreach and partnerships.

Policy & Advocacy Offer solutions that align with NRF’s advocacy priorities and upcoming policy initiatives, such as technology-enabled compliance, supply chain resilience, and workforce development, to support retailers and trade associations.

Event Partnerships Identify opportunities to sponsor or participate in NRF led or co-hosted events (Retail Advocates Summit, PROTECT Conference, NRF APAC) to showcase products, gather insights, and generate high-quality leads from retailers and suppliers.

Forecast & Data Propose analytics, forecasting, and market intelligence services in collaboration with NRF and its partners (e.g., Oxford Economics) to enhance retail sales forecasting, scenario planning, and economic research offerings.

Technology Stack Fit Position interoperable tech solutions that integrate with NRF’s ecosystem (Drupal, Marketo, OpenAI, Google tools) to boost member engagement, event management, and data-driven advocacy campaigns.