Industry leadership The National Parking Association (NPA) is the leading voice in North America for the parking industry, representing over 2,500 organizations and professionals. This positions NPA as a prime partner for premium industry research, certification programs, and sponsorship opportunities that can be leveraged to reach parking operators, municipalities, and mobility tech firms.

Membership growth With 11-50 employees and a multi-decade history, NPA has an engaged ecosystem spanning operators, tech innovators, and mobility leaders. Targeted membership drives or premium partnerships could expand your client base within the association’s network, including CPP program collaborations and event sponsorships.

Event cadence NPA hosts and participates in high-visibility conferences such as WOMEN IN PARKING events and the NPA Convention & Expo. These gatherings present ready-made, time-bound selling moments for industry solutions, innovative technologies, and service offerings aligned with parking and urban mobility.

Technology footprint NPA employs a broad tech stack (AWS, New Relic, Smartsheet, Snowplow, email services, analytics, collaboration tools) indicating a data-driven, digitally mature organization. This suggests opportunities for advanced analytics, workflow automation, and cloud-based collaboration solutions tailored to members and event operations.

Funding and growth With reported annual revenue in the $50M–$100M range and a focus on standards, education, and research, NPA is a financially solid partner with potential for long-term collaborations, sponsorship programs, and scalable services that support industry-wide initiatives and conference activities.