Public Safety Growth Target municipalities and transportation agencies seeking elevated visibility, durability options, intelligent warning systems, and advanced data gathering devices. Position National Highway Products as a turnkey provider of progressive safety tech to improve traffic safety and efficiency.

Mid-market Expansion With 11-50 employees and a revenue range of 25 to 50 million, pursue mid-size city and regional projects that require scalable safety solutions, maintenance services, and rapid deployment capabilities.

Asset Investment Opportunity Leverage recent news of asset investments (e.g., bus terminal project) to approach transit authorities and urban planners about integrated safety infrastructure bundles that reduce congestion and enhance public transport facilities.

Tech Enablement Highlight existing tech stack and capabilities in cart functionality, UX components, and analytics to upsell data-driven safety solutions, performance monitoring, and ongoing software updates for deployed installations.

Strategic Partnerships Explore collaborations with larger players in the highway and mobility space (similar to Lindsay and Saferoads as benchmarks) to access larger contracts, shared R&D, and expanded distribution channels while maintaining niche expertise in public safety.