Strategic Partnerships Position as a potential partner for branded apparel, camps, and competitions by leveraging Varsity Brands’ leadership in cheerleading and dance; offer integrated tech solutions and sponsorship opportunities aligned with their events and championships.

Event Excellence Capitalize on their extensive event portfolio (NCA & NDA Championships, Collegiate Cheer, Small Gym Summit) to propose event management software, registration, and survey tools that streamline onboarding, scoring, and participant communications.

Data-Driven Growth With Power BI and NetSuite usage, offer advanced analytics, CRM optimization, and ERP enhancements to improve financial visibility, sales forecasting, and athlete/gym performance insights.

Brand Ambassadors Engage their ambassador ecosystem (notably Gabi Butler) for influencer marketing platforms, athlete activation tools, and sponsorship measurement to amplify reach and ROI for partners.

Competitive Landscape Acknowledge ongoing antitrust attention and market leadership opportunities; propose compliance-ready, differentiated solutions and value propositions that emphasize customer-centric, non-monopolistic service models to attract schools and gyms seeking alternatives.