Strategic partnerships Captrust partnership indicates a track record of collaboration with large advisory firms to deliver retirement solutions. Opportunity: approach Captrust and similar RIAs to position NBS as a preferred administrator for small-to-mid size plan sponsors and to expand Direct Fiduciary style offerings through joint go-to-market, especially for 401(k) and MEPP markets.

Mid-market scale Revenue in the sub-billion range with hundreds of employees and a national footprint suggests NBS targets mid-market employer groups and school districts. Sales angle: offer scalable, compliant retirement and health benefits administration with cost efficiencies to districts, municipalities, and multi-employer plans seeking standardized processes and data services.

Comprehensive benefits NBS delivers end-to-end retirement, health and compliance services including COBRA, HSA/FSA, LMSA style accounts, and data translation. Upsell potential: cross-sell enhanced data services, analytics, and technology-enabled plan administration to improve plan performance, reporting accuracy, and member experience.

Tech-enabled ops Technology stack includes cloud and data-focused capabilities with Paylocity integration and data translation services. Sales angle: emphasize modern integration capabilities and data-driven insights to reduce administrative overhead and improve plan compliance for employers adopting flexible benefit programs.

Geographic focus Headquartered in Utah with nationwide employer base and government sector experience. Opportunity: target state and local government clients and school districts in states with similar benefit administration needs, offering scalable multi-employer plan management and cost containment through NBS’s expertise.