Market leadership NABR offers the industry’s first independent, third-party source of real-time national labor rate data through its VRS, presenting a compelling value proposition for insurers, large collision chains, and ASPs seeking standardized rate benchmarks and pricing transparency.

Billing intelligence The BillableGenie online platform (latest version launched in 2025) delivers centralized data on insurer paid not-included procedures, labor rates, concessions, and estimate line items, creating upsell opportunities with carriers, shops, and MSPs seeking richer estimating intelligence.

Expansion potential NABR has historically expanded access across multiple states and is targeting full national coverage; sales outreach can prioritize partnerships with insurance networks, trade associations, and state-level repair groups to accelerate adoption.

Shop profitability By enabling shops to understand market rates and cost structures, NABR’s tools help raise labor rates to sustainable levels, offering a clear value hook for independent shops and multi-location providers aiming to improve margins.

Tech integration With a tech stack including iCIMS and analytics platforms, NABR is positioned to partner with software ecosystems used by body shops and insurers, offering integration-ready data feeds and embedded insights to drive adoption and renewals.