Advocacy Platform NAWG serves as the DC liaison for wheat growers and maintains ongoing contact with Members of Congress and state associations. This positioning creates a strong sales opportunity for a policy tracking and stakeholder engagement solution that centralizes legislative monitoring, coordinates outreach, and manages relationships across NAWG's multi-affiliate network.
Membership & Events With a small staff supporting a broad network of state grower organizations and regular industry events, NAWG could benefit from a centralized association management system that handles memberships, events, sponsorships, and cross-affiliate reporting, unlocking efficiency and additional sponsorship revenue.
Digital Marketing NAWG uses analytics and marketing tools and shows openness to digital optimization. An opportunity exists to enhance their digital presence through website modernization, analytics-driven marketing, SEO, performance improvements, and content partnerships that improve reach to growers, policymakers, and media audiences.
Leadership Transition Recent leadership changes signal a transition phase. Services around governance guidance, executive onboarding, change management, and strategic communications could help NAWG maintain momentum, align messaging, and accelerate adoption of new initiatives.
Partnership Revenue NAWG's active participation in industry events and partnerships presents an avenue to formalize sponsorship packages, co-branded content, and media partnerships that diversify revenue and expand visibility within the wheat and broader agricultural ecosystem.