Premium niche Target high-end interior designers, architects, and rug collectors who seek heirloom-quality, hand-crafted Persian-style carpets, leveraging NASIRI’s reputation for authenticity and awards to justify premium pricing and project-based opportunities.

Showroom leverage Capitalize on the New York showroom as a showroom-to-project funnel for local luxury design firms and hospitality clients, offering in-person consultations, swatch programs, and exclusive collection previews to drive orders and referrals.

Exclusive collections Highlight exclusive collections and limited editions as a sales hook to win bids on high-profile residential and boutique hotel projects, while promoting ongoing events and industry awards to reinforce prestige.

Stories & provenance Develop marketing collateral around the Nasiri family heritage, traditional weaving techniques, and natural plant-dye processes to differentiate from mass-market suppliers and align with sustainability-focused clients.

Digital reach Leverage existing tech stack (Google Ads, WordPress, Brevo) to drive targeted campaigns for luxury buyers and trade accounts, while exploring partnerships with design platforms and influencers to expand lead generation and showroom traffic.