Lean Team Potential With a small staff, NARAL Pro-Choice Maryland could benefit from scalable fundraising and donor-management automation to amplify campaigns without adding headcount. Opportunities include a unified CRM integrated with donation forms, recurring giving, targeted donor journeys, and reporting to optimize outreach.

Shopify Fundraising The organization already uses Shopify, indicating potential to monetize campaigns via merchandise and event merchandise while tying checkout flows to donations. Propose a Shopify-enabled fundraising hub with donation at checkout, subscription-based giving, and campaign-specific product bundles to boost average gift size.

Tech Modernization Their tech stack shows PHP, Nginx, MySQL, and SEO tools; this suggests room for web-optimization services such as performance improvements, security hardening, CMS enhancements, and SEO/content strategy to increase reach and donations from online audiences.

Affiliate Collaboration As a state affiliate of a national organization, there is potential to coordinate cross-affiliate campaigns, pooled fundraising, and shared donor lists under compliant governance. A managed fundraising platform and partner integrations could unlock more funds and consistent messaging across networks.

Volunteer Management Past initiatives to build Access Teams point to a need for volunteer and program management. A solution that handles volunteer recruitment, scheduling, training, and event coordination—integrated with the donor CRM—could boost activism impact while reducing administrative load.