Insights

Innovative Digital Platform Naked's fully digital insurance process, with instant online quotes and sign-up, positions it as a leader in online insurance transactions. This technology-driven approach offers sales opportunities by providing a seamless experience for tech-savvy customers seeking quick and efficient insurance solutions.

Strong Funding and Growth With recent secured investments totaling over $38 million and a revenue range of $25 million to $50 million, Naked demonstrates solid financial backing and market traction, indicating a promising environment for partnerships and scale-up opportunities.

Focus on Market Expansion Naked’s recent campaign initiatives like ‘#StopHoldMusic’ reveal a strategic push to differentiate through customer engagement and brand positioning. This focus on innovative marketing presents opportunities for collaborations in customer acquisition and brand partnerships.

Technology-Driven Solutions Utilizing cloud services like AWS and advanced ad platforms such as Reddit Ads, Naked leverages modern tech infrastructure. This openness to tech partnerships offers potential for integrating complementary solutions or expanding digital outreach.

Target Market Niche Operating in the insurtech space with a primarily South African focus, Naked’s rapid onboarding and standout customer experience appeal to modern consumers. There is a significant opportunity to collaborate with financial institutions or insurers looking to modernize their offerings or expand in emerging markets.

Naked Tech Stack

Naked uses 8 technology products and services including Microsoft Advertising, JSON-LD, jQuery, and more. Explore Naked's tech stack below.

  • Microsoft Advertising
    Advertising
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Priority Hints
    Performance
  • Google Tag Manager
    Tag Management
  • Tailwind CSS
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Facebook
    Widgets

Media & News

Naked's Email Address Formats

Naked uses at least 1 format(s):
Naked Email FormatsExamplePercentage
First@naked.insureJohn@naked.insure
49%
Middle@naked.insureMichael@naked.insure
1%
First@naked.insureJohn@naked.insure
49%
Middle@naked.insureMichael@naked.insure
1%

Frequently Asked Questions

Where is Naked's headquarters located?

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Naked's main headquarters is located at Johannesburg, Gauteng 2196 South Africa. The company has employees across 5 continents, including AfricaEuropeAsia.

What is Naked's stock symbol?

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Naked is a publicly traded company; the company's stock symbol is WINE.L.

What is Naked's official website and social media links?

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Naked's official website is naked.insure and has social profiles on LinkedIn.

What is Naked's NAICS code?

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Naked's NAICS code is 52 - Finance and Insurance.

How many employees does Naked have currently?

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As of March 2026, Naked has approximately 171 employees across 5 continents, including AfricaEuropeAsia. Key team members include Chief Technology Officer: J. V.Head Of Talent Acquisition & Recruitment: M. W.Head Of Operations: M. S.. Explore Naked's employee directory with LeadIQ.

What industry does Naked belong to?

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Naked operates in the Financial Services industry.

What technology does Naked use?

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Naked's tech stack includes Microsoft AdvertisingJSON-LDjQueryPriority HintsGoogle Tag ManagerTailwind CSSHTTP/3Facebook.

What is Naked's email format?

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Naked's email format typically follows the pattern of First@naked.insure. Find more Naked email formats with LeadIQ.

How much funding has Naked raised to date?

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As of March 2026, Naked has raised $3.6M in funding. The last funding round occurred on Jan 01, 2018 for $2.2M.

When was Naked founded?

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Naked was founded in 2016.

Naked

Financial ServicesGauteng, South Africa51-200 Employees

Naked is the future of insurance. We've rebuilt the entire process from the ground up to make insurance easier and quicker than ever before. Customers get a quote in 90 seconds, all online, and sign up instantly without ever having to speak to a call centre agent. A fully digital insurance experience from sign up to claims. 

If you have a passion for tech, data or people, and want to be part of the future of insurance, get in touch with us!

Naked Financial Technology is an authorised FSP.

Section iconCompany Overview

Headquarters
Johannesburg, Gauteng 2196 South Africa
Stock Symbol
WINE.L
NAICS Code
52 - Finance and Insurance
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $3.6M

    Naked has raised a total of $3.6M of funding over 2 rounds. Their latest funding round was raised on Jan 01, 2018 in the amount of $2.2M.

  • $10M$25M

    Naked's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $3.6M

    Naked has raised a total of $3.6M of funding over 2 rounds. Their latest funding round was raised on Jan 01, 2018 in the amount of $2.2M.

  • $10M$25M

    Naked's revenue is estimated to be in the range of $10M$25M

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