Growth through expansion Target institutional and high-net-worth buyers by highlighting MyRacehorse’s international footprint, recent acquisitions, and planned Tasmania-bred yearling purchases to demonstrate scalable ownership opportunities and global reach.

Experiential selling Leverage Retail With a Purpose and exclusive owner experiences to create premium upsell opportunities, including auctions for experiences and memorabilia that support a fund, appealing to collectors and donor-minded clients.

Strategic partnerships Position the company as a gateway for brand collaborations with trainers, track partners, and media outlets, using notable hires and leadership appointments to attract co-branding, sponsorship, and joint marketing ventures.

Talent and credibility Highlight leadership appointments, awards, and notable advisers such as Ted Durcan to enhance credibility with potential buyers, agents, and syndicates seeking trusted, well-connected ownership platforms.

Tech enabled scale Emphasize the tech stack and digital ownership model to reach non-traditional investors; propose enterprise-grade data, CRM, and marketing automation to streamline onboarding, reporting, and fractional ownership management for larger client segments.