Insights

Market Specialization MyPlay's focus on providing end-to-end e-commerce solutions for media and entertainment brands suggests ample opportunities to target similar companies seeking comprehensive online merchandising services across the industry.

Client Portfolio Serving high-profile clients such as AMC, Sony, and Universal Music indicates a strong capability to handle large brands, positioning the company as a trusted partner for other major entertainment and media companies aiming to enhance their online presence.

Growth Potential With a revenue range of up to one million dollars and a flexible technology stack, there is room to expand offerings and scale operations, presenting opportunities for upselling additional marketing, customer engagement, or logistics solutions.

Technology Stack Utilizing popular web technologies like WordPress, Google Fonts API, and Tawk.to, MyPlay can be approached for integration of cutting-edge ecommerce or digital marketing tools to optimize online store performance for prospective clients.

Expansion Opportunities Given its niche focus and extensive client base in the entertainment sector, MyPlay could benefit from partnerships or strategic alliances with complementary service providers to broaden reach and service offerings within digital commerce solutions.

MyPlay Direct, Inc. Tech Stack

MyPlay Direct, Inc. uses 8 technology products and services including WordPress, Google Fonts API, jQuery UI, and more. Explore MyPlay Direct, Inc.'s tech stack below.

  • WordPress
    Content Management System
  • Google Fonts API
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • Clipboard.js
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Tawk.to
    Live Chat
  • HTTP/3
    Web & Portal Technology
  • GoDaddy
    Web Hosting

Media & News

MyPlay Direct, Inc.'s Email Address Formats

MyPlay Direct, Inc. uses at least 1 format(s):
MyPlay Direct, Inc. Email FormatsExamplePercentage
First@myplay.comJohn@myplay.com
50%
First@myplay.comJohn@myplay.com
50%

Frequently Asked Questions

Where is MyPlay Direct, Inc.'s headquarters located?

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MyPlay Direct, Inc.'s main headquarters is located at 400 Lafayette Street 2nd Floor New York, New York 10003 United States. The company has employees across 1 continents, including North America.

What is MyPlay Direct, Inc.'s official website and social media links?

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MyPlay Direct, Inc.'s official website is myplay.com and has social profiles on LinkedIn.

How much revenue does MyPlay Direct, Inc. generate?

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As of February 2026, MyPlay Direct, Inc.'s annual revenue is estimated to be $1M.

What is MyPlay Direct, Inc.'s SIC code NAICS code?

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MyPlay Direct, Inc.'s SIC code is 7929 - Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does MyPlay Direct, Inc. have currently?

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As of February 2026, MyPlay Direct, Inc. has approximately 11 employees across 1 continents, including North America. Key team members include Information Technology Manager: T. G.: P. J.. Explore MyPlay Direct, Inc.'s employee directory with LeadIQ.

What industry does MyPlay Direct, Inc. belong to?

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MyPlay Direct, Inc. operates in the Technology, Information and Internet industry.

What technology does MyPlay Direct, Inc. use?

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MyPlay Direct, Inc.'s tech stack includes WordPressGoogle Fonts APIjQuery UIClipboard.jsSwiperTawk.toHTTP/3GoDaddy.

What is MyPlay Direct, Inc.'s email format?

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MyPlay Direct, Inc.'s email format typically follows the pattern of First@myplay.com. Find more MyPlay Direct, Inc. email formats with LeadIQ.

MyPlay Direct, Inc.

Technology, Information and InternetNew York, United States11-50 Employees

MyPlay, (formerly rGENERATOR, a wholly-owned division of Sony Corporation) provides an end-to-end solution that enables companies to completely outsource their e-commerce operations. MyPlay builds and merchandises online stores for hundreds of brands primarily in the media & entertainment sector, including AMC (The Walking Dead), all of A+E Networks properties, Sony Pictures Television, Universal Music Group, Lionsgate, etc. From product creation and manufacturing to warehousing, shipping, and customer service, MyPlay provides a full solution that allows companies to offer a superior online shopping experience directly to consumers. The company also provides commerce-specific marketing support to maximize the revenue opportunity through sophisticated CRM tools that leverage multiple digital touch-points.

Section iconCompany Overview

Headquarters
400 Lafayette Street 2nd Floor New York, New York 10003 United States
Website
myplay.com
SIC Code
7929 - Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups
NAICS Code
5415 - Computer Systems Design and Related Services
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    MyPlay Direct, Inc.'s revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    MyPlay Direct, Inc.'s revenue is estimated to be in the range of $1M

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