Longstanding expertise Leverage Myers, Benner's 80+ years in insurance brokerage to position as a trusted partner for mid-market clients seeking risk management, enabling cross-sell of comprehensive programs and specialized coverage.

Industry focus Target mid-sized businesses with trucking and fleet exposure given their National Truck Dealer Program and transport-related coverage strengths, offering tailored commercial auto, cargo, and dealer risk solutions.

Growth potential With revenue in the tens of millions and a lean 11-50 employee base, identify scalable service models and digital tools to expand account management, calls for upsell of add-on programs and captive-style risk transfer options.

Tech readiness Utilize their tech stack and modern risk analytics capabilities to propose enhanced digital quoting, streamlined policy administration, and security training services to improve underwriting efficiency and customer satisfaction.

Competitive landscape Position Myers, Benner against large national brokers by highlighting personalized service, dealer program expertise, and niche trucking capabilities to win regional and mid-market clients seeking tailored coverage and risk management.