Insights

Export Growth Strong domestic leadership with expanding international reach across Asia, Europe, Middle East, and Africa presents a clear opportunity to introduce regional distribution partners, private label collaborations, and cross-border e-commerce initiatives to accelerate export growth.

Natural Beauty Focus on jamu and traditional cosmetics made from natural ingredients aligns with current wellness and clean beauty trends, suggesting potential for partnerships with retailers and brands emphasizing natural, sustainable, and heritage-rich products.

Heritage Credentials Heritage from Keraton Surakarta Hadiningrat and modernization in quality and safety standards can be leveraged to position premium or prestige lines, ask for co-branded campaigns, and secure collaborations with cultural or tourism-focused channels.

Awards & PR Industry recognition such as the 2022 Asia Africa Business Award and recent Beauty Queen Series initiative provide talking points for brand storytelling, influencer tie-ins, and event-based selling to retailers seeking award-winning products.

Tech & Omnichannel Existing tech stack including WordPress, Shopify, and WhatsApp Business indicates readiness for digital direct-to-consumer, wholesale portal enhancements, and data-driven marketing to optimize B2B/B2C sales and partner onboarding.

Similar companies to Mustika Ratu

Mustika Ratu Tech Stack

Mustika Ratu uses 8 technology products and services including Site Kit, Sucuri, WordPress, and more. Explore Mustika Ratu's tech stack below.

Mustika Ratu's Email Address Formats

Mustika Ratu uses at least 4 email formats:
Mustika Ratu Email FormatsExamplePercentage
First.Last@mustika-ratu.co.idJohn.Doe@mustika-ratu.co.id
92%
First@mustika-ratu.co.idJohn@mustika-ratu.co.id
5%
First_Last@mustika-ratu.co.idJohn_Doe@mustika-ratu.co.id
2%
FMLast@mustika-ratu.co.idJMDoe@mustika-ratu.co.id
1%

Frequently Asked Questions

What is Mustika Ratu's official website and social media links?

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Mustika Ratu's official website is mustika-ratu.co.id and has social profiles on LinkedIn.

How much revenue does Mustika Ratu generate?

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As of October 2026, Mustika Ratu's annual revenue is estimated to be $25M - $50M.

What is Mustika Ratu's NAICS code?

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Mustika Ratu's NAICS code is 31-33 - Manufacturing.

How many employees does Mustika Ratu have currently?

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As of October 2026, Mustika Ratu has approximately 166 employees across 1 continents, including Asia. Key team members include Head Of Brand: M. A., Brand Manager: M. J. C. and General Manager: M. I. W. Explore Mustika Ratu's employee directory with LeadIQ.

What industry does Mustika Ratu belong to?

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Mustika Ratu operates in the Manufacturing industry.

What technology does Mustika Ratu use?

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Mustika Ratu's tech stack includes Site Kit, Sucuri, WordPress, Shopify, Microsoft 365, WhatsApp Business, Google Tag Manager and LiteSpeed.

What is Mustika Ratu's email format?

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Mustika Ratu's email format typically follows the pattern of First.Last@mustika-ratu.co.id. Find more Mustika Ratu email formats with LeadIQ.

When was Mustika Ratu founded?

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Mustika Ratu was founded in 1979.
Mustika Ratu logo

Mustika Ratu

ManufacturingJakarta, Indonesia51-200 Employees

Mustika Ratu is a public manufacturing company based in Jakarta, Indonesia, specializing in jamu and cosmetics produced from natural ingredients. The company traces its roots to a home business and has grown into a consumer products company, with products largely based on traditional recipes from the Keraton Surakarta Hadiningrat, updated with modern production techniques to meet quality and safety standards. Mustika Ratu operates in the health and wellness and beauty sectors, with a domestic market leadership position and international distribution to regions including Malaysia, Singapore, Brunei, East Asia, Eastern Europe, the Middle East, and parts of Africa, and seeks to expand exports. The company is located at Kav 74-75 Jl. Gatot Subroto, Jakarta 12870, Indonesia, and reports a workforce in the range of 51-200 employees. In 2022, Mustika Ratu was awarded the Asia Africa Business Award in the industry category, and reported revenue in the range of $25 million to $50 million.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
1979
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Mustika Ratu's revenue is estimated to be in the range of $25M - $50M

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