MusicStoreLive

RetailVermont, United States2-10 Employees

MusicStoreLive.com is an online guitar shop that was founded in late 2010 with a clear mission: to reinvent the way musicians buy gear online by bringing the guitar shop into the living room. By combining the intimacy of a local music store with the freedom of online shopping, MSL gives customers the best of both worlds. Our high-res photos, thorough descriptions, and increasingly popular video demos offer a personal, honest look at gear before buying. An inexhaustible stock of new, used and vintage instruments, from the affordable to the super high-end, offers something for every player and collector. 

We have a bulletproof 14-day return policy with free return shipping that gives customers in underserved markets a real chance to try out gear without any risk. This is an absolutely invaluable customer niche that we serve in a time when brick & mortar stores are closing and store inventories are diminishing.

Musicians are noticing. In just over two years as a business, we’ve gone from being a start-up to being one of the biggest gear dealers in the Northeast. We’ve gone from 3 to 21 employees, from partner Ben Werlin’s living room to an 8,000 square foot space, and from just a handful of instruments to over 1200 guitars and basses, as well as a wide array of amps, pedals, and accessories. We have a steady supply of rare and sought after vintage gear, and we’ve quickly become a Top 5 US independent dealer of top brands like Fender, PRS, G&L, Gretsch, Guild, Orange, Two-Rock, Tone King, and many more.

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