Expansion Strategy The Museum of Ice Cream is actively expanding its physical presence with new locations in major markets such as Boston and Las Vegas, indicating a growth-oriented approach and potential opportunities for branded merchandise, experiential products, and location-based partnerships.

Experience Innovation The company's focus on multisensory experiences, including partnerships with sensory flavor brands and immersive attractions, creates opportunities for collaborations with sensory product providers, technology firms, and experiential marketing agencies.

Digital Engagement With a tech stack including digital marketing tools like Google Ads and Shopify POS, there is scope for developing personalized digital experiences, augmented reality integrations, or exclusive online merchandise to enhance user engagement and drive revenue.

Event Participation Upcoming participation in high-profile events such as AREA15 in Las Vegas presents opportunities for event sponsorships, branded experiential activations, and exclusive collaborations to boost visibility and attract new customer segments.

Market Positioning The company's focus on themed, playful environments aimed at universal joy aligns with consumer trends toward experiential entertainment and nostalgia, creating potential sales avenues through themed merchandise, licensing opportunities, and brand extensions.