Healthcare Partnerships Leverage Muse's established credibility with top research institutions to target hospitals, sleep clinics, and cognitive health programs. Propose pilot deployments of Muse S Athena (EEG and blood-oxygen monitoring) to support sleep medicine, neurocare, and mental wellness workflows, highlighting real-world outcomes and payer value.

AI Sleep Platform Expand via enterprise licenses of the AI Sleep platform, including AI Coach and Deep Sleep Stimulation, to employers and insurers seeking scalable wellness and performance programs, with customization for corporate environments and integration with existing benefits platforms.

Research Partnerships Partner with universities and researchers to access Muse's large EEG data asset and Muse Labs programs for sponsored studies, clinical trials, and neuroscience research, offering data analytics services and collaboration opportunities to drive product credibility and long-term customers.

Consumer Wellness Turn the massive consumer mindfulness adoption and the world's largest EEG data collection into a growth vector by partnering with wellness apps, fitness brands, and corporate wellness programs to cross-sell Muse headbands and subscriptions tied to meditation, sleep, and mental fitness features.

Device Ecosystem Growth Promote upsell of newer devices such as Muse S Athena and Deep Sleep Boost-enabled models to existing customers and clinics, emphasizing expanded EEG capabilities, sleep interventions, and AI-powered coaching to deepen customer lifetime value.