Local Digital Marketing The funeral home already uses analytics and tag management tools, suggesting openness to data-driven marketing. With a small team serving a local market, there is a clear opportunity to optimize local SEO, manage online reputation, and run targeted local advertising to attract families in Murfreesboro. Offer end-to-end digital marketing services including SEO, paid search, social ads, and conversion-focused landing pages.

Cloud and Security They operate on AWS and Nginx, indicating an established hosting setup. A managed cloud and security service could help with uptime, backups, data privacy compliance, and simplified IT management for a lean staff. Consider offering monitoring, disaster recovery, and security hardening packages.

Website Modernization The current tech stack includes older components such as YUI and Unpkg, suggesting room to modernize for performance and accessibility. A modernization initiative could include upgrading to a modern CMS, mobile-friendly design, improved obituary and memorial interfaces, and conversion optimization to capture inquiries.

Productivity Boost With Microsoft 365 in use, there is an opportunity to optimize collaboration, security, and document management. Propose managed 365 setup, training, MFA enablement, and backup solutions to reduce risk and improve efficiency for a small team.

FinTech and Services As a local funeral home, there is potential to add integrated memorial services features, online payments, and scheduling tools, plus CRM integration to manage client relationships and follow-ups. Offer seamless website integrations with payment processing, appointment booking, and CRM to improve customer experience and back-office efficiency.