Partnership Expansion Mulberry has a growing list of recent partnerships across various industries (appliance dealers, furniture retailers, musical instruments, creators). Sales teams should target retailers and e-commerce platforms seeking to add affordable protection plans to boost average order value and post-purchase satisfaction.

Revenue Upsell With over 3 million protection plans sold and 1M+ shoppers covered, there is proven demand for protection. Focus on cross-sell opportunities at point of sale for current retail partners and on-boarding new brands to drive incremental revenue per transaction.

Tech & Integration Mulberry’s platform emphasizes easy integration and 24/7 support. Barking to prospects: emphasize plug‑and‑play integrations (APIs, storefront widgets) and reliable claims handling to reduce friction for partners adopting protection plans.

Diversified Customer Base Recent clients span appliances, furniture, musical instruments, and creator tools. Target segments with high ticket items and protection needs, tailoring value propositions to each category (defects, accidental damage, and seamless claims).

Brand & Market Position Mulberry positions as a people-first, best-in-class protection platform. Sales approach should highlight customer-centric features (easy claims, fast resolutions, 24/7 support) to win partners seeking differentiated post-purchase experiences.