Mid Market Growth MSW Consultants specializes in the US waste and recycling sector for small to mid-sized clients, with revenue in the 10-25M range and a lean team. This focus creates opportunities to package end-to-end procurement, contract negotiation, and program development services for municipalities and private haulers seeking efficiency gains.

GAP System The 2018 introduction of the Grading and Purity Test System (GAP) positions MSW as a technology-enabled consultant with unique testing capabilities for MRFs and transfer facilities. Opportunities exist to license the GAP methodology, partner with facilities, or upsell testing and validation services to clients undertaking MRF optimization.

Procurement Contracts MSW's strengths in contract negotiation and procurement services align with cities and private operators seeking better vendor terms and cost controls in waste programs. A targeted outreach plan to municipal procurement officers and haulers for RFP support and supplier consolidation could drive new engagements.

Digital Analytics The tech stack includes Google Analytics and YouTube, indicating capacity for data-driven engagement and program measurement. Propose offering advanced waste program analytics, performance dashboards, or digital marketing support to help clients track recycling rates and cost savings.

Leadership Signals Recent leadership expansion signals capacity to scale; the 2022 hire of Veronica Roof as Project Director demonstrates commitment to taking on larger, more complex engagements.