Growing Market Presence MSM Solutions operates in the expanding IT services and consulting industry, specializing in automatic identification technologies, which are increasingly adopted across manufacturing, healthcare, and retail sectors, indicating a strong potential customer base.

Customizable Asset Management The company's flagship PortalTrack® application offers scalable and integrated inventory management solutions, presenting opportunities to tailor solutions for clients seeking efficient real-time asset tracking and supply chain visibility.

Recent Strategic Partnerships MSM Solutions has formed collaborations with manufacturing and packaging firms, such as Advanced Poly Packaging, signaling opportunities to expand integration services within the packaging and e-commerce industries.

Tech Stack Compatibility Utilizing modern cloud and web technologies like Google Cloud, Nginx, and PHP, MSM Solutions is well-positioned to support clients seeking robust, scalable, and cloud-based identification and asset management systems.

Mid-Market Revenue Potential With revenue estimates between $10 million and $25 million and a relatively small team, there is opportunity to upsell advanced automation, custom integrations, and expanded support services to existing and new mid-market clients.