Insights

Acquisition Synergies MSD Performance was acquired by Holley Performance in 2015, placing it within a broader performance parts ecosystem. This creates opportunities for bundled offerings, cross-promotions, and expanded distribution through Holley channels.

Performance Leader MSD is positioned as a leading brand in performance ignition and vehicle integration systems for street and racing use, presenting sales opportunities to performance shops, race teams, and aftermarket distributors for EFI and vehicle management solutions.

Mid Size Power With revenue in the high hundreds of millions and a mid size employee base, MSD has substantial buying power and formal procurement needs, making it suitable for multi year contracts, volume discounts, and premium support packages.

Regional Focus Headquartered in El Paso, Texas, MSD can leverage regional racing, tuner networks, and aftermarket distributors in the Southwest and border regions for faster distribution, events, and local partnerships.

Digital Marketing Fit MSD uses digital marketing tools such as Facebook Pixel, Google Analytics and YouTube, indicating openness to performance marketing. Opportunities exist to run lead generation campaigns, dealer programs, and technical content to grow sales.

Similar companies to MSD Performance

MSD Performance Tech Stack

MSD Performance uses 6 technology products and services including Facebook Pixel, jQuery, jQuery UI, and more. Explore MSD Performance's tech stack below.

Facebook Pixel
Analytics
jQuery
Javascript Libraries
jQuery UI
Javascript Libraries
YouTube
Video Players
Google Analytics
Web Analytics
Facebook
Widgets

Media & News

Holley Performance Products, Inc. acquires MSD Performance.
Fuel system manufacturer Holley Performance Products, a portfolio company of Lincolnshire Management, has acquired MSDP Group from Z Capital Partners.
Sep 22, 2015 | www.lincolnshiremgmt.com

MSD Performance's Email Address Formats

MSD Performance uses at least 1 format(s):

MSD Performance Email Formats	Example	Percentage
FLast@msdperformance.com	JDoe@msdperformance.com	86%
Last@msdperformance.com	Doe@msdperformance.com	9%
First.Last@msdperformance.com	John.Doe@msdperformance.com	5%

Frequently Asked Questions

Where is MSD Performance's headquarters located?

MSD Performance's main headquarters is located at 1490 Henry Brennan Drive el Paso, Texas 79936 United States. The company has employees across 4 continents, including North AmericaAfricaAsia.

What is MSD Performance's phone number?

You can contact MSD Performance's main corporate office by phone at

+1-915-857-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is MSD Performance's official website and social media links?

MSD Performance's official website is msdperformance.com and has social profiles on LinkedIn.

What is MSD Performance's NAICS code?

MSD Performance's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does MSD Performance have currently?

As of May 2026, MSD Performance has approximately 64 employees across 4 continents, including North AmericaAfricaAsia. Key team members include VP Administration: K. S.Vice President Of Administration: K. S.President: R. S.. Explore MSD Performance's employee directory with LeadIQ.

What industry does MSD Performance belong to?

MSD Performance operates in the Motor Vehicle Manufacturing industry.

What technology does MSD Performance use?

MSD Performance's tech stack includes Facebook PixeljQueryjQuery UIYouTubeGoogle AnalyticsFacebook.

What is MSD Performance's email format?

MSD Performance's email format typically follows the pattern of FLast@msdperformance.com. Find more MSD Performance email formats with LeadIQ.

When was MSD Performance founded?

MSD Performance was founded in 1970.

MSD Performance

Q: What is MSD Performance's official website and social media links?

MSD Performance's official website is msdperformance.com. MSD Performance has social profiles on LinkedIn.

Q: How many employees does MSD Performance have currently?

MSD Performance has approximately 64 employees.

Q: What technology does MSD Performance use?

MSD Performance's tech stack includes Facebook, Facebook Pixel, Google Analytics, jQuery, jQuery UI.

Q: What is MSD Performance's NAICS code?

MSD Performance's NAICS code is 3361 (Motor Vehicle Manufacturing).

Motor Vehicle ManufacturingTexas, United States51-200 Employees

MSD Performance, headquartered in El Paso, Texas, has earned a longstanding reputation in performance ignition systems for more than four decades. Today, the company focuses on vehicle integration systems for street and racing use, including electronic fuel injection and vehicle management systems.

Its customers include automotive enthusiasts and racing teams seeking enhanced engine control and integrated electronics. MSD Performance operates in the motor vehicle manufacturing sector and is positioned around high-performance, electronically managed systems for street and race applications. In 2015, Holley Performance Products acquired MSD Performance.