Pharma Partnership MRM Spain's collaboration with Sanofi demonstrates the agency's ability to win health brand assignments and leverage influencer and gaming ecosystems for broad reach. This positions you as a partner for European pharma brands seeking digital experiences that connect with patients and caregivers across channels. Leverage this momentum to pitch expanded healthcare marketing, experiential campaigns, and influencer programs to similar clients while offering AI driven personalization and cross channel measurement.
ARM Offering MRM launched ARM in 2025, a proprietary AI Relationship Management platform designed to optimize customer relationships in AI driven marketplaces. Position ARM as a differentiator for mid market and enterprise brands seeking scalable, data driven engagement across multiple channels, including social, messaging, and web. Offer pilots or co development with existing clients to demonstrate ROI using Adobe Journey Optimizer and Power BI for insights.
Market Leadership MRM's IDC MarketScape Leader recognitions in 2025 provide a credibility boost when engaging large global brands requiring proven performance in experience build and design. Use this validation to approach marketers seeking established partners with a global footprint and award level capabilities. Combine with IPG McCann network to offer integrated cross border campaigns and shared best practices.
Global Reach As part of IPG and McCann Worldgroup, MRM Spain can access a 35 office network to deliver cross border campaigns with consistency and speed. Target brands that need unified customer experiences across regions and languages, plus local execution excellence. Propose scalable governance, data privacy compliance, and centralized analytics to manage multi market programs.
Tech Stack MRM Spain leverages Adobe Journey Optimizer, Power BI, WhatsApp, Django, and other modern tools to build data driven omnichannel journeys. Sell to brands investing in marketing tech modernization, real time analytics, and conversational channels. Offer end to end solutions from journey design to measurement dashboards and operational dashboards for stakeholders.