Local Fleet Growth Target Foley and surrounding Gulf Shores area businesses with fleet sales and maintenance programs to capture steady, repeat vehicle purchases and service revenue from local companies.

Service Upsell Growth Leverage existing Ford owners and service history by offering maintenance plans, warranties, tires, and parts bundles to increase visit frequency and average spend.

Digital Lead Generation Strengthen online lead capture and inventory visibility through the website and digital marketing to convert more inquiries into showroom visits and test drives.

Leadership Transition Opportunity The retirement of a long-tenured employee presents an opportunity to emphasize continuity, document customer relationships, and train staff to sustain personalized, local service.

Local Competitive Positioning Differentiate through responsive local service, Ford-certified technicians, and community engagement to compete effectively against larger regional dealers and national networks.