Expanding Academic Offerings Mount St. Mary's University is actively developing new degree programs such as Instructional Design and Technology, indicating a focus on innovative curricula that can benefit from modern educational technology solutions and digital learning platforms.

Community Engagement The university demonstrates strong community involvement through participation in local events like the Emmitsburg Neighborhood Meal and Mount 5K Duals, presenting opportunities to collaborate on community outreach initiatives and corporate social responsibility programs.

Athletic Program Growth With recent promotions and new coaching hires in their athletic programs, there is potential to develop sports performance, fan engagement, and athletic training solutions tailored to university sports teams and events.

Financial Capacity Generating between $50 million and $100 million in revenue with recent funding of $36 million, the university has budget flexibility to invest in technology upgrades, digital marketing, and strategic initiatives to enhance their educational and extracurricular offerings.

Targeted Digital Marketing The university's use of digital advertising tools like LinkedIn Ads, Google Tracking, and YouTube suggests readiness to expand targeted marketing efforts, offering opportunities for advanced analytics, lead generation, and personalized recruitment campaigns.