Insights

Acquisition momentum Motoinsight was acquired by TRADER Corporation in 2021, signaling consolidation in automotive digital retailing and potential access to a broader dealer network and cross-sell opportunities for elevated platforms and services.

Growth indicators Recognition as a Deloitte Technology Fast 50 and placement on Growth 500 in prior years indicate rapid expansion and credibility, suggesting readiness for scaled partnerships, higher customer acquisition velocity, and enhanced deal sizes.

Platform expansion Recent platform evolution with MotoCommerce and ongoing digital retailing capabilities position Motoinsight as a mature tech stack for dealers, presenting opportunities to upsell advanced digital storefronts, analytics, and integration services.

Mid market focus Current employee range and mid-tier revenue suggest a mid-market target profile with potential for tiered packages, partner programs, and co-selling arrangements with larger automotive tech ecosystems.

Global partnerships Strategic partnerships with Strathcom and Genesis Motors, plus international growth mentions, imply a receptive environment for channel partnerships, resellers, and geographic expansion deals.

Similar companies to Motoinsight

Motoinsight Tech Stack

Motoinsight uses 8 technology products and services including Crazy Egg, Salesforce, Redis, and more. Explore Motoinsight's tech stack below.

Motoinsight's Email Address Formats

Motoinsight uses at least 3 email formats:
Motoinsight Email FormatsExamplePercentage
FLast@motoinsight.comJDoe@motoinsight.com
89%
First.Last@motoinsight.comJohn.Doe@motoinsight.com
8%
First@motoinsight.comJohn@motoinsight.com
3%

Frequently Asked Questions

What is Motoinsight's official website and social media links?

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Motoinsight's official website is motoinsight.com and has social profiles on LinkedIn.

How much revenue does Motoinsight generate?

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As of August 2026, Motoinsight's annual revenue is estimated to be $1M - $10M.

What is Motoinsight's NAICS code?

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Motoinsight's NAICS code is 5112 - Software Publishers.

How many employees does Motoinsight have currently?

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As of August 2026, Motoinsight has approximately 25 employees across 4 continents, including North America, Asia and Europe. Key team members include Account Director - Oem Services: R. V., Account Director, Oem Client Services: R. S. and National Client Success Manager - Oem (autosync): L. B. Explore Motoinsight's employee directory with LeadIQ.

What industry does Motoinsight belong to?

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Motoinsight operates in the Software Development industry.

What technology does Motoinsight use?

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Motoinsight's tech stack includes Crazy Egg, Salesforce, Redis, Google Workspace, Twilio, Heap, Trello and Adobe Creative Suite.

What is Motoinsight's email format?

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Motoinsight's email format typically follows the pattern of FLast@motoinsight.com. Find more Motoinsight email formats with LeadIQ.

When was Motoinsight founded?

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Motoinsight was founded in 2010.
Motoinsight logo

Motoinsight

Software DevelopmentOntario, Canada11-50 Employees

Motoinsight is a software development company based in Toronto, Ontario, that focuses on digital retailing for the automotive sector. Its platform, MotoCommerce, supports franchised and independent dealers by connecting online leads to in-store car shopping. The company positions itself as a Canadian pioneer in automotive digital retailing. In 2019 it announced a partnership with Strathcom to deliver an integrated website and digital retailing experience, and has pursued collaboration with Genesis Motors related to its expansion into the Australian market. Recognitions include Deloitte Technology Fast 50 designation in 2017 and a place on Canada's Growth 500 list in 2018, and the firm is categorized as small to mid-sized.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2010
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Motoinsight's revenue is estimated to be in the range of $1M - $10M

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