Premium Brand Focus Moto Union is Wisconsin’s exclusive authorized dealer and service center for Ducati and MV Agusta, offering premium motorcycles, servicing, apparel, and riding gear. This positions them as a potential gateway for upscale brand collaborations, limited-edition merchandise, and high-margin aftersales opportunities with existing Ducati/MV Agusta enthusiasts.

Regional Exclusive As the sole Ducati and MV Agusta dealership in Wisconsin with a long-standing presence since 2010, Moto Union has a loyal local customer base. This presents a channel for targeted regional campaigns, test-ride events, and cross-sell opportunities to existing customers who trust the brand and service quality.

Service & Aftercare Given the emphasis on service and authorized maintenance, there’s a clear path to upsell maintenance plans, OEM-approved parts, apparel, and gear bundles. Partnerships with parts suppliers and service packages could drive repeat revenue from current riders and attract new Ducati/MV Agusta owners in the Midwest.

Tech & Reach Moto Union engages audiences via digital tools and platforms (The Trade Desk, AWS, Algolia, Mailchimp, and more). There is an opportunity to leverage targeted digital campaigns to reach motorcycle enthusiasts, promote events, and drive service bookings, with potential for co-branded marketing with Ducati/MV Agusta.

Growth Potential Revenue in the 1M–10M range suggests room to scale through regional expansion, enhanced online merchandising, and expanded service offerings. Sales targets could include increasing aftersales margin, expanding apparel catalog, and brokering leveraged partnerships with gear brands to boost average order value.