Moskowitz Jacobs Inc.

Market ResearchNew York, United States2-10 Employees

Moskowitz Jacobs Inc. (MJI) is a market research firm founded in 1981 by Harvard PhD Howard R. Moskowitz and based in White Plains, New York. The company developed a quantitative approach to gauge consumer interest across products, services, and positioning statements by testing combinations of concepts and measuring responses, producing models that aim to predict the likelihood of a consumer embracing a given concept. Its cornerstone product, the IdeaMap program, remains a central offering and supports a broader suite of research tools designed for marketing, product development, advertising, and strategy. MJI provides both highly customized consulting for complex product creation and re-launch efforts, as well as rapid, self-administered web-based studies for faster testing of product messaging, positioning, and graphics. The firm serves clients in need of precise, data-driven insights to inform decision making across various industries. The company operates in the market research industry and maintains a presence in White Plains, New York, with a small team focused on delivering tailored research solutions. } }

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