Insights

Acquisition Target Wakefern’s 2025 acquisition of Morton Williams signals a near-term opportunity for channel expansion discussions, integration services, and co-branding initiatives within the Wakefern portfolio.

Private Brands The Star-Spangled Own Brands initiative presents a collaboration path for exclusive product lines, supplier partnerships, and limited-edition co-branded packaging opportunities aligned with patriotic or regional campaigns.

Ecommerce Growth With 24/7 store formats, online shopping and delivery, there is potential to scale digital merchandising partnerships, curbside or home delivery tech enhancements, and vendor-supported online promotions.

Neighborhood Focus A strong NYC footprint and neighborhood roots create opportunities for localized supplier programs, chef-prepared meals partnerships, and hyper-local promotions tailored to diverse boroughs.

Scale Gap Revenue is modest relative to peers; engaging strategic vendors, private-label expansion, and growth-through-supply-chain efficiencies could drive margin improvements and broader institutional sales.

Morton Williams - The Fresh Marketplace Tech Stack

Morton Williams - The Fresh Marketplace uses 8 technology products and services including Amazon Web Services, Wix, WordPress, and more. Explore Morton Williams - The Fresh Marketplace's tech stack below.

Morton Williams - The Fresh Marketplace's Email Address Formats

Morton Williams - The Fresh Marketplace uses at least 1 format(s):
Morton Williams - The Fresh Marketplace Email FormatsExamplePercentage
FirstLast@mortonwilliams.comJohnDoe@mortonwilliams.com
68%
First@mortonwilliams.comJohn@mortonwilliams.com
27%
FirstL@mortonwilliams.comJohnD@mortonwilliams.com
5%

Frequently Asked Questions

What is Morton Williams - The Fresh Marketplace's official website and social media links?

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Morton Williams - The Fresh Marketplace's official website is mortonwilliams.com and has social profiles on LinkedIn.

How much revenue does Morton Williams - The Fresh Marketplace generate?

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As of July 2026, Morton Williams - The Fresh Marketplace's annual revenue is estimated to be $1M - $10M.

What is Morton Williams - The Fresh Marketplace's NAICS code?

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Morton Williams - The Fresh Marketplace's NAICS code is 44511 - Supermarkets and Other Grocery (except Convenience) Stores.

How many employees does Morton Williams - The Fresh Marketplace have currently?

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As of July 2026, Morton Williams - The Fresh Marketplace has approximately 266 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: S. M.Owner: M. S.Branch Manager: F. L.. Explore Morton Williams - The Fresh Marketplace's employee directory with LeadIQ.

What industry does Morton Williams - The Fresh Marketplace belong to?

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Morton Williams - The Fresh Marketplace operates in the Retail Groceries industry.

What technology does Morton Williams - The Fresh Marketplace use?

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Morton Williams - The Fresh Marketplace's tech stack includes Amazon Web ServicesWixWordPressWix eCommerceGoogle WorkspaceGoogle CloudSentryStripe.

What is Morton Williams - The Fresh Marketplace's email format?

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Morton Williams - The Fresh Marketplace's email format typically follows the pattern of FirstLast@mortonwilliams.com. Find more Morton Williams - The Fresh Marketplace email formats with LeadIQ.

When was Morton Williams - The Fresh Marketplace founded?

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Morton Williams - The Fresh Marketplace was founded in 1946.
Morton Williams - The Fresh Marketplace logo

Morton Williams - The Fresh Marketplace

Retail GroceriesNew York, United States201-500 Employees

Morton Williams - The Fresh Marketplace is a family-owned supermarket chain that has served New York City since 1952. It is based in the Bronx, New York, and operates 17 locations across the metropolitan area, with many stores open around the clock. The stores offer fresh produce, gourmet cheeses, premium meats, and meals prepared in-house, and they also provide full-service catering along with online ordering and delivery options.

The business targets New Yorkers who value high-quality groceries and convenient, neighborhood-focused service. In August 2025, Wakefern Food Corp. completed the acquisition of Morton Williams, which operates 17 stores in the New York City metro area. In the retail groceries sector, the company is defined by high-end selections and a focus on personalized service in local markets.

Section iconCompany Overview

NAICS Code
44511 - Supermarkets and Other Grocery (except Convenience) Stores
Founded
1946
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    Morton Williams - The Fresh Marketplace's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Morton Williams - The Fresh Marketplace's revenue is estimated to be in the range of $1M - $10M

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