Luxury and scale Leverage Monte Carlo's AAA Four Diamond status and large inventory of over 3,000 rooms to position bundled hospitality and event packages for corporate incentives, meetings, and large-group bookings at high value.

Gaming and entertainment Capitalize on extensive casino offerings and Race and Sports Book to upsell premium experiences, private gaming lounges, and sponsorships or partner promotions for sports and entertainment events targeting high-spend guests.

Strategic partnerships Propose cross-promotional deals with adjacent leisure assets (spa, golf, shopping at Street of Dreams) to create multi-facility packages, increasing average spend per guest and extending length of stay.

Digital optimization Utilize Monte Carlo’s tech stack and data signals to tailor targeted campaigns for loyalty programs and high-value segments, while offering data-driven partnerships such as events or sponsorships that maximize online engagement and direct bookings.

Expansion-ready market Highlight growth potential in the high-value Las Vegas market and the property’s capacity for large meetings and conventions to target enterprises seeking premium venues, turnkey event management, and hybrid meeting solutions.