Strategic Hospitality Target a mid-size boutique hotel with a rich Boise heritage and a dedicated local following. Position Modern Hotel and Bar as a compelling cross-sell for premium experiences, private events, and curated nightlife packages to boost occupancy and average daily rate.

Experiential Marketing Leverage their atmospheric courtyard, crafted cocktails, and in-house dining to propose partnerships for exclusive events, themed weekends, and local artist showcases that can drive off-season bookings and social media buzz.

Tech Enabled Offer integrated tech solutions like guest experience platforms, seamless booking integrations, and data-driven marketing collaborations that align with their existing tech stack (WordPress, AWS, JSON-LD) to enhance direct bookings and loyalty programs.

Local & Heritage Position as a partner for heritage storytelling and community engagement initiatives that resonate with Boise’s culture, enabling co-branded campaigns, Basque-themed events, and neighborhood activations to attract local guests and repeat visitors.

Financial Growth Propose revenue-enhancing opportunities such as package deals for longer stays, corporate or group rates for local businesses, and event-driven revenue streams that align with their $10–25M revenue scale and 11–50 employees to improve yield and occupancy.