Growth through acquisitions Opportunity to upsell bundled insurance solutions and risk management services leveraging Modern Exterminating Co's recent acquisition of Carolina Pest Control, signaling a growth trajectory and potential cross-sell opportunities across combined customer bases.

SMB focus With a small team and revenue under one million, there is an opportunity to tailor cost-effective, scalable insurance and risk mitigation packages designed for small businesses in the pest control and service sectors.

Industry alignment Target pest control and related service companies as strategic verticals given their overlap with Modern Exterminating Co’s expertise, allowing for specialized coverage like field operation liability, fleet, workers' comp, and equipment insurance.

Digital footprint Leverage their tech stack and online presence to deploy digital marketing and self-serve policy options, offering digital onboarding, quotes, and claims workflows to attract and convert tech-savvy SMB buyers.

Recognition leverage Recent Small Business of the Year award can be used in value proposition to win new clients by highlighting credibility, partner opportunities, and potential cross-sell with Columbia-area business networks.