In-house Design MER manufactures its own designer furniture in-house and offers custom-fabricated pieces for specific events, presenting opportunities to upsell bespoke rentals and exclusive items to clients seeking unique setups.

Boutique Scale With a small team and revenue under a million, MER can be positioned as a nimble partner for mid-market events in Chicago, Atlanta, and beyond, targeting agencies and SMBs looking for personalized service and quick turnaround.

Expansion Potential Recent office openings in Chicago and Atlanta, plus partnerships in audiovisual and staging through AVLS Rentals, indicate avenues to cross-sell furniture, lighting, and staging bundles to event organizers and corporate clients.

Affordable Quality Focused on affordable, high-quality, original pieces, MER can pitch cost-conscious enterprises and non-profits seeking stylish event setups without designer price tags, leveraging its in-house production as a differentiator.

24/7 Support The 24-hour emergency number and turnkey service (fabrication, delivery, setup, removal) position MER as a reliable partner for urgent, high-stakes events, enabling proactive outreach to planners and AV/production houses seeking dependable vendors.