Strong Market Presence With over 23 cinemas across Paris and Spain, mk2 holds a leading position in art-house cinema circuits, attracting more than 9 million viewers annually, which indicates substantial audience engagement and opportunities for targeted marketing collaborations.

Diversified Venue Experience Beyond traditional screenings, mk2 integrates cinemas with restaurateurs, café operators, and retail, offering a unique platform for experiential marketing, retail partnerships, and innovative content delivery to a culturally engaged audience.

Technological Innovation The launch of mk2's VR Pod demonstrates a commitment to cutting-edge immersive entertainment, presenting opportunities for partnerships in VR content creation, hardware distribution, and immersive event sponsorships.

Audience Engagement Hosting approximately 550 events per year across its venues suggests high levels of audience interaction and participation, ideal for brands seeking to activate through live events, experiential campaigns, or content collaborations.

Digital Footprint Utilizing a diverse tech stack including Google Analytics and digital marketing tools indicates a focus on data-driven audience insights, which can be leveraged for advanced targeting solutions and tailored advertising propositions.