Niche specialization Target residential development and homebuilding stakeholders seeking economic advisory services to measure change, forecast market dynamics, and optimize strategic objectives.

High-value market focus Position MJT as a specialized partner for developers and builders in need of economic insight with potential cross-sell into planning departments and construction firms seeking market intelligence.

Small firm agility Leverage the lean team model to offer personalized, fast-turnaround analyses to clients who value bespoke economic forecasting over large, impersonal firms.

Revenue opportunity With sub-million annual revenue, target mid-market developers and small-to-mid-sized firms that routinely require economic monitoring but may have been underserved by bigger firms.

Competitive landscape Differentiate through specialized residential development economics to compete with larger firms by offering focused expertise, faster delivery, and cost-effective engagements.