Boutique Doula Target a small, boutique market in Austin with personalized services and high-touch care. Position as a premium, trusted birth support partner for families seeking holistic birth experiences.

Growth Opportunity With annual revenue under one million and minimal staff, there is room to scale through service diversification (prenatal education, postpartum programs) and strategic partnerships with hospitals, birthing centers, and midwives.

Tech Enablement Leverage existing tech stack (Wix, WordPress, Google Workspace) to upsell packages, automate intake, lead nurturing, and client onboarding; propose CRM and scheduling integrations to streamline operations.

partnerships Explore collaborations with related providers (DONA International, lactation consultants, childbirth educators) for cross-referrals and bundled services to expand reach within the birth ecosystem.

Community Growth Utilize YouTube and online content to build brand awareness and thought leadership; offer virtual workshops or webinars to generate leads from local families and new parent communities.