minnow Employee Directory

Retail Apparel and FashionSouth Carolina, United States11-50 Employees

Minnow is a Charleston, South Carolina-based retail apparel brand focused on children's swimwear and family lifestyle offerings. Rooted in a clean, seaside-inspired aesthetic, the brand prioritizes sun-kissed color palettes, purposeful details, and hand-finished production to deliver elevated, timeless pieces for everyday coastal life.

The target audience includes families seeking durable, quality swimwear and apparel that reflect a polished yet playful coastal lifestyle. As a small-to-mid sized company in the retail fashion space, Minnow positions itself within the broader apparel and fashion industry by combining premium production standards with a distinctive beach-inspired design sensibility. The company was founded by Morgan Smith, who draws on experience in premium product marketing and a cross-coast background, and maintains its base in Charleston after originating in Laguna Beach and having spent time in New York and Los Angeles. A recent development is the brand’s continued emphasis on the founder’s coastal life and family-centered inspiration shaping its product approach.

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