Strategic Partnerships MBA collaborates with state organizations (e.g., Minnesota State High School League) and regional media groups, presenting upsell opportunities for joint sponsorships, scholarships, and public service campaigns that extend client reach into schools, communities, and broadcasting networks.

Public Service & Education Active programs include public service announcements, scholarships for broadcast education, and speakers for schools. This creates avenues to pitch multi-platform content production, educational grants, and branded awareness campaigns for advertisers and technology vendors.

Public Affairs Platform The association provides legal counsel, lobbying at state and federal levels, and industry updates. Ideal for selling compliance tools, regulatory advisory services, and media-centric software that helps member stations navigate policy changes and government relations.

Tech Stack & Digital Utilizes services like Google Analyticator, Azure Active Directory, MySQL, and IIS, indicating openness to cloud-based analytics, data management, and hosting enhancements. Potential for selling analytics upgrades, CRM/identity solutions, and hosting performance optimizations.

Revenue & Scale Context Small staff (2-10) with mid-tier revenue suggests a tight procurement process but clear budget for scalable, cost-efficient solutions, sponsorships, and member-focused tools that deliver high ROI with minimal organizational strain.