Banking Partnerships MinkasuPay already partners with Axis Bank, ICICI Bank, and South Indian Bank, with a biometric UPI POC supported by NPCI. This demonstrates strong demand for passwordless authentication in banking and payments and suggests expansion opportunities with other banks and fintechs in India and regions with biometric ecosystems. Sales focus: engage bank digital channels, integration teams, and channel partners to offer biometric net-banking and payment authentication as a service.

Biometric Advantage The solution uses fingerprint authentication and does not store or share credit card numbers, delivering a security-first alternative to passwords and OTPs. This can appeal to banks, payment processors, merchants, and fintechs seeking to reduce fraud and improve conversion at checkout. Sales approach: position as a turnkey biometric authentication layer for online and mobile payments, with pilots in e-commerce and fintech platforms.

Multi-channel Reach Marketed as a true multi-channel mobile payment solution across online, mobile web, social channels, messaging platforms, in-app experiences, and in-store payments. This aligns with merchants needing consistent authentication across touchpoints. Opportunity: partner with processors like PayU, marketplaces, and retailers to enable biometric payments across channels and to accelerate multi-channel adoption.

Security & Compliance Biometric authentication plus not storing card data supports regulatory and security requirements; recent press indicates biometric net banking pilots with banks. This can resonate with banks and fintechs prioritizing secure login and transaction flow. Approach: use security credentials and POCs to win new bank and fintech customers seeking compliant, frictionless authentication.

Growth Potential A seed-funded Silicon Valley startup with a small team and global ambitions, actively expanding via partnerships; tech stack supporting scalable deployments (Kubernetes, Node.js). Potential to scale into more banks, payment processors, and e-commerce platforms globally, including India and beyond. Sales strategy: co-sell with fintech platforms, run staged pilots, and target banks with biometrics-driven net banking and UPI offerings.