Insights

Growing Market Presence MINISO is actively expanding its footprint in the lifestyle retail sector, with a focus on trendy IP-designed products and a strong market presence, which can present opportunities for partnerships in retail, licensing, and distribution channels.

Financial Growth Potential Despite a recent stock price fluctuation, analyst recommendations remain optimistic with a moderate buy rating, indicating potential for investors and sales teams to target growth initiatives and product collaborations within the company.

Digital Engagement MINISO’s use of advanced e-commerce technologies such as Magento and mobile communication tools like WhatsApp Business suggests they value digital sales channels, offering opportunities to introduce innovative marketing, CRM solutions, or e-commerce support services.

Product Diversification The recent filing of a toy spinoff listed in Hong Kong indicates diversification into categories like toys, creating cross-promotional and licensing sales opportunities across multiple lifestyle segments.

Competitive Edge As a company with a large employee base and a focus on design and craftsmanship since 1959, MINISO presents partnership potential in manufacturing, product development, or supply chain optimization for companies targeting trendy and urban consumers.

Similar companies to MINI

MINI Tech Stack

MINI uses 8 technology products and services including SiteCatalyst, Magento, RequireJS, and more. Explore MINI's tech stack below.

  • SiteCatalyst
    Analytics
  • Magento
    E-commerce
  • RequireJS
    Javascript Frameworks
  • Boomerang
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • WhatsApp Business
    Live Chat
  • Akamai mPulse
    Real User Monitoring
  • HSTS
    Security

Media & News

MINI's Email Address Formats

MINI uses at least 1 format(s):
MINI Email FormatsExamplePercentage
First.Last@mini.comJohn.Doe@mini.com
50%
First.Last@mini.comJohn.Doe@mini.com
50%

Frequently Asked Questions

Where is MINI's headquarters located?

Minus sign iconPlus sign icon
MINI's main headquarters is located at 80939. The company has employees across 6 continents, including EuropeNorth AmericaAfrica.

What is MINI's stock symbol?

Minus sign iconPlus sign icon
MINI is a publicly traded company; the company's stock symbol is MNSO.

What is MINI's official website and social media links?

Minus sign iconPlus sign icon
MINI's official website is mini.com and has social profiles on LinkedIn.

How much revenue does MINI generate?

Minus sign iconPlus sign icon
As of October 2025, MINI's annual revenue is estimated to be $5M.

What is MINI's NAICS code?

Minus sign iconPlus sign icon
MINI's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does MINI have currently?

Minus sign iconPlus sign icon
As of October 2025, MINI has approximately 10K employees across 6 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Executive Officer: W. M.President: F. M. K.Head Of Mini Marketing Steering & Customer Journey Enabling: Y. S.. Explore MINI's employee directory with LeadIQ.

What industry does MINI belong to?

Minus sign iconPlus sign icon
MINI operates in the Motor Vehicle Manufacturing industry.

What technology does MINI use?

Minus sign iconPlus sign icon
MINI's tech stack includes SiteCatalystMagentoRequireJSBoomerangjQueryWhatsApp BusinessAkamai mPulseHSTS.

What is MINI's email format?

Minus sign iconPlus sign icon
MINI's email format typically follows the pattern of First.Last@mini.com. Find more MINI email formats with LeadIQ.

MINI

Motor Vehicle Manufacturing10001+ Employees

Since 1959, MINI has enhanced the urban experience through essential design solutions. Join us in continuing our passion for collaboration, craftsmanship and innovation. www.mini.com/imprint

Section iconCompany Overview

Headquarters
80939
Website
mini.com
Stock Symbol
MNSO
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
10001+

Section iconFunding & Financials

  • $1M$10M

    MINI's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    MINI's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.