Local Market Focus As a community-focused newspaper with a small workforce serving the Keyser area, there is an opportunity to offer targeted advertising and digital solutions that enhance local engagement and drive revenue growth.

Digital Engagement Utilizing their existing tech stack including Facebook Pixel and Google Tag Manager indicates openness to online advertising solutions, making a compelling case for digital marketing and analytics services to optimize their online presence.

Revenue Growth Potential With revenues ranging from $1M to $10M, the company fits within a mid-sized local media group, presenting opportunities for scalable advertising packages and subscription services to expand their revenue streams.

Technology Adoption Their use of modern web tools suggests a receptiveness to technological upgrades; offering innovative content management, audience data analytics, and monetization tools could improve operational efficiency and ad performance.

Community Engagement Given their focus on news, sports, entertainment, and obituaries with a small team, solutions that support streamlined content distribution, audience loyalty, or digital subscription models could help enhance community retention and engagement.