MindsInSync / MICRODRY
Marketing ServicesNew York, United States11-50 Employees
MindsInSync / MICRODRY is a global consumer brands company headquartered in New York City, focused on bringing innovative ideas to everyday life. It aims to turn ideas and technology into practical home solutions. The company traces its origins to 2005, when founders organized a collaborative session with consumers and retail experts to spark product development, leading to early lines such as Aquatopia, a coordinated kids' bathroom collection, and Microdry, a home-solutions brand. Today, MindsInSync operates with a globally distributed team and relies on a collaborative process that integrates input from consumers and retailers, centering on consumer needs and retail realities to guide development. In the Marketing Services landscape, it identifies market gaps and addresses them through new brands and products as its portfolio expands. The organization is described as small to mid-sized, indicating a global reach within a relatively compact team.
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