Digital Foundations The organization already uses Facebook Pixel, Site Kit, Google Search Console, and Google Maps, indicating a solid digital footprint that can be leveraged for outreach and fundraising campaigns, with opportunities to expand paid search and social advertising for improved engagement.

Lean IT Footprint With a lean team and a PHP and Apache stack, there is a clear need for outsourced or managed website hosting, security, backups, and ongoing maintenance to ensure reliability and safety.

Donor Engagement Revenue and church operations suggest active donor funding; opportunities to implement donor CRM, online giving, recurring donations, and event management integrated with the website.

Local Outreach Based in Vancouver, Washington, there is room to grow local visibility through local search engine optimization, Google Maps optimization, and partnerships with nearby community groups to increase attendance and participation.

Analytics Driven The presence of analytics tools enables data driven decisions; a growth approach could offer dashboards, KPI tracking, and regular reviews to optimize campaigns and program participation.